Pareto/NBD Model

Source:

• “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
• A Note on Implementing the Pareto/NBD Model in MATLAB
• A Note on Deriving the Pareto/NBD Model and Related Expressions
• Deriving an Expression for P(X(t)=x) Under the Pareto/NBD Model
• Deriving an Expression for P(X(t,t+τ)=x) Under the Pareto/NBD Model
• Incorporating Time-Invariant Covariates into the Pareto/NBD and BG/NBD Models
• Implementing the Pareto/NBD Model Given Interval-Censored Data
• A Correlated Pareto/NBD Model